APPLE TV+: SMART AUTOMATION

I’m a big believer in working smarter, not harder.

I focus on building systems with new tools and plug-ins that allow us to automate production work so we can save our creative brain power for the big ideas.

At Apple TV+ and Apple Music, I spearheaded the development of fluid templates across Sketch, Figma, and Photoshop. I also worked with our internal tools and development team to create automation tools that allow the marketing teams to generate on demand creative without any creative resources. 

The result: production scaled from 500 to 5,000 assets in a single month—a 900% increase—while maintaining Apple’s exacting standards of quality and brand integrity.

Click below for more.