GAMING: from strategy to fandom
From 2017–2021, I designed immersive, fan-first campaigns that turned gaming activations into cultural moments.
On behalf of Blizzard Entertainment, I:
Set a Guinness World Record with World of Warcraft’s largest 3D diorama at BlizzCon 2017
Sparked 1B impressions with Happy Hero Days (950K retweets, 6.6M views)
Produced the Promax Gold-winning Overwatch Payload Tour, delivering 360° cosplayer shots at SDCC — even featured by Conan’s Team Coco
For ArenaNet’s Guild Wars 2: End of Dragons, I led a long-form CG teaser trailer (delivered in just six weeks at the peak of COVID-19). It hit 1.2M+ views in days and drew heartfelt fan reactions — one even wrote: “My depression has left the channel.”
Impact: Across franchises, I fused strategy and execution to fuel loyalty, passion, and measurable reach — transforming campaigns into community touchstones.
Click below for more.
Brand/Experiential Event: Blizzard WoW "Battle for Lordaeron" 3D Diorama at Blizzcon 2017
Brand/Experiential Event: Blizzard Overwatch Cosplay Payload Tour
Brand Social/Live Action: Blizzard Overwatch "Happy Hero Days" Summer Campaign
CG Animation: ArenaNet Guild Wars 2 End of Dragons "Joon's Promise" Release Trailer
Brand/Experiential Event: 2K/Gearbox Borderlands 3 The Museum of Mayhem at SDCC 2019
Brand Live Action: NCSoft Fuser Announce Trailer
OOH: "Stay Home" Covid Campaign
Live Action: Square Enix Dissidia Final Fantasy Opera Omnia "Golden Saucer" Trailer
Website: WB Portkey Games